Who else is looking for an easy way to get rich online? Think that your fabulous fortune is a magical “push button” marketing system away? Think that most folks who buy a online marketing course, or seminar or system are going to have success?
If you said YES to any of the above…the unfortunate truth is, THINK again!
The truth is, most people will never make $100 online…let alone get rich, or financially free. And who can blame them…with so many different products and programs and people who appear to be doing so well, it’s tempting to believe that the only thing that stands in your way is learning a new trick, or technique. (it’s not!)
With that in mind, I’m going to share 2 popular online marketing myths that are entirely untrue. (and that it took me thousands of articles, millions of readers and subscribers, and in more pen names, niches and product promotions than I can count to learn)
Myth #1: Ongoing Education is KEY to Building a Successful Online Business
I’m going to argue the opposite. In my view, the BIGGEST enemy of achievement online is the idea that you’ve got to keep learning, keep studying and keep mastering new marketing methods to have real success. The truth is, the very BEST and most successful marketers I know do ONE thing, and do that one thing very well. It boils down to PASSION and being willing to develop a strategy of SIMPLICITY to share your passion, your authority and expertise with as many people as possible. (because that’s where you’ll find clients, customers and evangelists for your blog, your brand, your business and your bank account to boot!)
Myth #2: The fortune is in the list
It’s often said…but only partially true. The REAL fortune is in the follow up. I can’t begin to tell you how many people I see who have a BIG list in a high volume, high dollar niche who are making NO money at all. If you don’t know how to craft a conversation that compels, coerces and cajoles people to click through and “do” what you really want, you’ll never make a dime. And of course, to do that WELL, you need to have created a real relationship, with genuine rapport that isn’t contrived around making sales…to have earned their trust. ( a very fine line…and FAR more of an art, than a science)
I’ve seen more people spend THOUSANDS of dollars on trying to “learn” everything they “needed”…while they could have been simply jumping in the pile, getting their faces muddy, making mistakes…AND making a profit through trial and error and slugging it out in the entrepreneurial trenches instead.
The truth is, the easiest way to earn a full time living online is very simple.