Want to start your own low-cost business? Go get the ball rolling with an online marketing course. Selling or promoting products and services in the internet is one of the most lucrative and exciting ventures you can ever get into. Before you enroll for a learning program though, there are a couple of components you should look for to identify a good program.
SEO Basic Training
There are big differences between trying to market online and offline. In the virtual world, you need to know a bit about SEO to succeed in your promotional efforts. Hence, any educational course that offers to teach you how to become an internet marketer should feature an SEO training component.
SEO is the abbreviation of search engine optimization. It is vital in marketing training courses because it is what marketers need to get their product or service web pages in front of search results pages. This makes their sites more visible and accessible to potential visitors.
Optimization is basically divided into on page and off page factors. On page factors merely stress the need to make sure that niche appropriate keywords are integrated into web pages. Off page factors concentrate more on taking the keywords for which internal pages are optimized and building external links for them. These concepts don’t seem to be very hard to understand. What you really need to learn are the legitimate techniques you should practice when you start addressing these factors.
Traditional Offline Training
Despite the differences between traditional and offline selling and promotion, marketers still need traditional training. The strategies and techniques of top marketers before can still very much be applied by internet marketers. The skills of salesmanship, social interaction and copywriting for example are very much still necessary to convince virtual traffic to convert to sales.
There are a number of different areas in the online world where traditional skills are most applicable. You can use them specifically for social media networking, web video promotion and sales page creation. An online marketing course that doesn’t snub the old ways is still your best tool to success.
It is possible to be a one man show online. In fact, some marketers do alright doing everything themselves. This set-up however is only good enough if you don’t plan on expanding or developing your internet venture into a bigger business. Once your business starts to grow, you need to start learning outsourcing.
Outsourcing involves paying virtual staff outside of your country to work on your business. This is a desirable option for many marketers because it is cost effective. You get better value for your money because you can take advantage of the economic or financial difference between your country and others. What you need to learn from an educational program for marketers is how to effectively manage outsourced virtual teams.
With the recent crackdown of Google on duplicate articles and spun articles, many businesses that run article marketing are scrambling to realign their strategies with the new Google algorithm.
The Known System
Old internet marketers have long relied on article submissions as a means to generate free traffic to their websites. The reason is clear: article marketing is the most cost-effective marketing method available out there. It is also readily available to anyone regardless of marketing budget. The process is simple: Write as many articles as you can; distribute them to as many article banks, ezine publishing and article directories; and generate traffic to your website.
Submitting articles to several hundred article directories does not constitute spam. But with an ever increasing number of so-called SEO experts, the attention has shifted from providing information and writing quality articles to distributing bad quality, redundant and recycled articles. This has prompted Google to step up, hunt down and remove permanently from their index unreadable and spun articles and all articles that do not constitute as “unique.”
What to do now?
The new algorithm might give an impression that Google is a Big Bad Wolf blowing down all online businesses, but that is hardly the case. If you look at it closely, the new algorithm is, in fact, great if you have long been doing the right article online marketing. It eliminates many “SEO experts” from the competition since their articles have been trashed. This is also a great opportunity for internet marketers to guarantee fresh, unique and quality articles to readers. In a sense, Google’s new algorithm will help correct the long-time problem of honest internet marketers who just want to have a level playing field.
Online marketers have to start acting like true professionals and get serious about building their businesses on a solid foundation of unique and desirable content. All articles banned by the new algorithm are useless. It is time to rebuild the reputation of most website’s in general around honest article marketing that provides informative, quality content to readers. It is the perfect time to create unique content that can set the business apart from the competition. It is now the battle of who has quality and not just the battle of who has the largest budget. As a result, everyone has a fair chance of hitting the number one spot and readers are guaranteed that every time they search, they are getting exactly what Google wants them to be getting, unique and useful content.