Want to start your own low-cost business? Go get the ball rolling with an online marketing course. Selling or promoting products and services in the internet is one of the most lucrative and exciting ventures you can ever get into. Before you enroll for a learning program though, there are a couple of components you should look for to identify a good program.
SEO Basic Training
There are big differences between trying to market online and offline. In the virtual world, you need to know a bit about SEO to succeed in your promotional efforts. Hence, any educational course that offers to teach you how to become an internet marketer should feature an SEO training component.
SEO is the abbreviation of search engine optimization. It is vital in marketing training courses because it is what marketers need to get their product or service web pages in front of search results pages. This makes their sites more visible and accessible to potential visitors.
Optimization is basically divided into on page and off page factors. On page factors merely stress the need to make sure that niche appropriate keywords are integrated into web pages. Off page factors concentrate more on taking the keywords for which internal pages are optimized and building external links for them. These concepts don’t seem to be very hard to understand. What you really need to learn are the legitimate techniques you should practice when you start addressing these factors.
Traditional Offline Training
Despite the differences between traditional and offline selling and promotion, marketers still need traditional training. The strategies and techniques of top marketers before can still very much be applied by internet marketers. The skills of salesmanship, social interaction and copywriting for example are very much still necessary to convince virtual traffic to convert to sales.
There are a number of different areas in the online world where traditional skills are most applicable. You can use them specifically for social media networking, web video promotion and sales page creation. An online marketing course that doesn’t snub the old ways is still your best tool to success.
It is possible to be a one man show online. In fact, some marketers do alright doing everything themselves. This set-up however is only good enough if you don’t plan on expanding or developing your internet venture into a bigger business. Once your business starts to grow, you need to start learning outsourcing.
Outsourcing involves paying virtual staff outside of your country to work on your business. This is a desirable option for many marketers because it is cost effective. You get better value for your money because you can take advantage of the economic or financial difference between your country and others. What you need to learn from an educational program for marketers is how to effectively manage outsourced virtual teams.
Starting a new business on the internet can be overwhelming for most newcomers. This happens because there are so many free and paid ways to do the online marketing of your website, services and products that even an experienced internet marketer could be slightly confused.
During a new online marketing training program I bought I came up against a new way to market a website online. It is a free and can spread the word about your business in addition to traditional online marketing strategies you use so far like: article, video, press releases, blogging, social media marketing etc.
This new way allows you to create an additional option to your readers and potential customers to access your content and this option is called “podcasting”. A podcast is an accumulation of Audio-video files that’s distributed all over the internet and uses distribution feeds. If you use wordpress blogs for your online business you can install a plugin named “Odiogo” after following the instructions they give you on the actual Odiogo site after you type your blog’s feed and your email where it is asked.
Podcasting turns your readers into listeners as it adds voice to your blog posts and furthermore increases the amount of back links (deep links) you get to your site, from the several “add a podcast” locations where you can add your own newly created podcast feed. It is almost the same as when you add your normal blog feed to an RSS feed aggregator site.
Anytime you add a new post on your blog a podcast version of your entry will be automatically created as well as distributed via the podcast feed aggregator sites you have added it too. A “Listen Now” button will be placed at the start of each of your posts and a very decent computerized voice will be doing text-to-speech reading.
Creating a podcast for your WordPress blog is free through Odiogo site and it allows your readers to “listen to” your content instead of simply reading it. Many people are listening types rather than reading types.
With that said, I wish you a successful podcast creation to include in your online marketing business plan.