Have you ever been involved in an online marketing business opportunity that provided more headaches and near strokes due to all the money you lost from investing in this business?
Well, if so, welcome to the 97% of individuals who tried to launch a successful online marketing business opportunity, but with no avail. This constant failure has deceived many potential marketers into believing that internet marketing is no plausible way to make a decent living online.
One of the top questions I get from my subscribers is “How do I find an online marketing business opportunity that is proven to work?”
Well, before I answer that question, let me just share some info about myself.
Over 3 years ago, I became a failure at every online marketing business opportunity that I ventured into. I literally lost thousands of dollars due to terrible marketing and business decisions. I had so many failures, that I vowed to never venture into an online marketing business opportunity again.
Even though I made the vow, I still felt the pull and desire to discover more about this online marketing business. My inner conscience was telling me not to give up yet, while my pocket book told me to wrap it up and end this pursuit for good.
But I decided to listen to my conscience and see what I can find.
From my research and tests, I came up with 3 mandatory requirements that every online marketing business opportunity must have in order to guarantee solid success.
1. Must Provide a Proven Business Model
The online marketing business opportunity that you decide to participate in must provide an internet marketing business model that is guaranteed to place money in your pocket if you decide to put in the work. The business opportunity must have a model that makes it impossible for you to fail.
There are only a few online marketing business models that are known to provide solid income if you put forth the effort. Here is a short list of some of them:
- Building 100′s of content websites with Google AdSense
- Building SEO websites
- Creating your own information product and starting an affiliate program
- Collecting subscribers in a specific niche(email list)
- Starting a blog and making frequent posts
At least one of the business models above must be included in any online marketing business opportunity that you decide to pursue. Just applying one of the online marketing business models above will save you from a lot of heart ache and frustration.
2. Must Provide You Your Own Internet Asset
The great thing about the list of online marketing business opportunity models above is that they each provide you with a marketing asset that you personally own. A good online marketing business opportunity will give you 100% control of everything. For example, if you decide to tackle the model of building an email list within a particular niche, the database of subscribers are fully owned by you and you can do whatever you want with the database in order to make huge profits. You can sell and market over and over again to your list with affiliate programs. Or, you can sell your email list database to another party and earn tens or even hundreds of thousands of dollars just from one transaction.
The list building online marketing business opportunity is the best in my opinion because of the enormous leverage and marketing power that you can create. If you want to learn more about this list building model via free online video tutorials, then just visit the resource below.
3. Must Provide Mentorship
Any online marketing business opportunity that you decide to venture into must at least provide a program where you can receive mentorship either for free, or for a small fee. It is near impossible to secure true online marketing success without having a mentor who can show you the ropes and prevent you from making crucial mistakes. For example, if you are interested in building AdSense content sites, you should either find a thriving AdSense publisher who is willing to help you out, or join a network of AdSense publishers that can provide the help you need in order to see gradual improvements in your business. A good thing to do is find out if there is a forum in your particular online marketing business opportunity. If not, then stay away from this business opportunity because you need as much help as you can get in this ever evolving world called the internet.
So I hope the 3 mandatory requirements helped you to determine which businesses to pursue, and which ones to run away from. Looking for these 3 requirements in every online marketing business opportunity will save you a lot of money. Just save your money, and apply at least one of the proven business models I mentioned above.
B2B and industrial companies are slow to embrace online marketing. It’s a curious reluctance given that online marketing is performance-driven, pays for itself, and consistently delivers new, qualified business that can mean dramatic increases in sales and growth.
So, why are some companies sometimes reticent about using online marketing when the benefits in terms of exposure and revenue are so substantial? We thought we’d seek out those with the answers.
Direct From the Source
We talked to CEOs and Marketing Managers of companies that have embraced online marketing. These industry leaders are quick to confirm that Internet marketing more than pays for itself. In addition, in a short period of time online marketing has become a critical, indispensable channel for generating customer awareness and sales directly enhancing the bottom line.
The message from industry insiders clear: The risk involved with online marketing is small. The rewards are infinite.
We asked a number of your B2B colleagues what it would have cost them to delay embracing the power of online marketing. This is what they had to say.
Experts agree that online search has become the primary source of information for those making B2B buying decisions. Most business consumers first turn to a search engine during the investigation phase of their buying process, and just about all of them will use the Internet at some point during the decision-making process. That’s right. Nearly all of them.
That’s a staggering fact, and those who have taken advantage of online marketing know this trend is some of the best news in decades for companies willing to exploit the new ways businesses do business.
The reliance on search in the buying process means your company has never had a better opportunity to reach and capture new business. But it also means that every day you wait means business lost to your competitors.
Online Marketing Pays for Itself
Industry pros understand the bottom line and the need for measurable returns on any investment, especially when it comes to spends for advertising and marketing. They also understand that online marketing is one of the few methods guaranteed to pay for itself.
Online marketing, specifically paid placement and search engine optimization, have a proven track record in giving companies the highest returns of any vehicle in their marketing mix.
In addition, online marketing is a low-risk proposition because it’s based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced.
Those in the know insist online marketing generates 20-50% of the qualified sales leads in industries that have traditionally relied on sales prospecting, word-of-mouth and trade shows.
The numbers don’t lie. What is your company waiting for?
Everyone wants a competitive advantage, but even tried and tested methods can’t keep pace with the monumental strides being made with online marketing.
With online marketing, you can fend off your competitors and dominate niche markets. The Internet creates a level playing field where businesses of all sizes can compete. Anyone can stake a position as a leader. What would it be worth to your company to be in that position?
And here’s another insight we heard from B2B pros. One of the unique benefits of the Internet is that is affords smaller businesses the chance to appear bigger than they are. Online, a three-person operation can look slicker than an international conglomerate. You can turn this to your advantage with a minimal investment of time and money. Indextree can show you the way.
So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it’s hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren’t set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources.
As in most areas of business, in the realm of online marketing, it pays to act decisively..
Online Buyers are Ready to Buy
Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It’s just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site.
In the world of online marketing, your customer is already looking for your product. They’re actively looking to do business with someone. That someone should be you.
It’s not something you like to think about, but they’re out there, and they’re after your business. New players are entering your market every day, and they’re capturing your market share.
The tools we’re talking about are a double-edged sword. If you don’t capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don’t just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you’ve fought so hard to build? It’s time to reclaim what’s yours, and online marketing is the answer.
Trust us, we don’t just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this “commoditization” of products doesn’t do your company justice, and your bottom line may already be suffering because of it.
What’s the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an excellent vehicle for branding and also allows you to capture potential customers earlier in the buying process.
Quality business interactions are more than just a price point. Be heard. Stand out. Reap the windfall.
Build Buyer Awareness and Drive Traffic
Here’s the ugly truth. Many manufacturers and distributors don’t do a great job with their Web sites. We hear this time and time again not only from the CEOs and Marketing Managers, but also from consumers.
Site visitors are often frustrated by poor online marketing practices. In fact, studies show two-thirds of B2B site visitors complain they don’t find what they are looking for, and almost half never return to the site as a result. Now, we’re not saying yours is one of those sites. But are you sure you’re turning Web site traffic into sales consistently? What impression are you giving potential customers when they visit your site? Are your customers telling other potential customers how professional and easy-to-use your site is?
Online marketing has a lot more to do than simply having a visually appealing Web site. It’s more than simply buying keywords and hoping they’ll bring you more business. Buying unqualified leads from unknown sources is often like putting your money into a kiln.
Effective online marketing requires knowledge, strategy, implementation, monitoring, and follow-through. Those are the skills and qualities we pride ourselves on at Indextree.
The High Cost of Waiting on the Sidelines
As you read this, there’s a good chance your competitors are working on their online marketing strategies. It’s even possible they’re making inroads into capturing key customer segments you may never be able to recapture.
Offering online marketing services is certainly an opportunity to
consider if you are interested in starting an internet business
that will enable you to work from home. Internet business is
booming, no doubt, and there are many people venturing into
e-business who haven’t a clue how to go about marketing on the
internet. Online marketing services are not exclusive to
e-business; they can also be beneficial to brick-and-mortar type
retail or wholesale companies. Thus, there are many different
target audiences to choose from when offering online marketing
services. This enables you to identify and pursue a niche market.
There are a few things to do before launching an online marketing
1. Familiarize yourself with online marketing services
2. Conduct market research to identify a niche market
3. Decide which online marketing services you will offer
4. Become an expert
The next phase of launching your online marketing services
1. Preparing your business plan and marketing plan
2. Developing your policies and service procedures
3. Marketing your online marketing services
4. Providing exceptional customer service
5. Building a base of repeat customers and referrals
for your online marketing services
With the internet, it is easy to review online marketing services
and to find out about your competition. A competitive analysis is
essential to differentiating and positioning your online
marketing services company. In your review of online marketing
services, you will get some great ideas about what services you
can offer and how to professionally present them.
Market research is the key to identifying a niche market to
target for your online marketing services company. For instance,
you may market your services only to attorneys, only to wholesale
grocers, only to work-from-home moms, etc. With an online
marketing services company, truly the world is your playground.
However, by narrowing the scope of your target market by finding
a niche to market to, you’re advertising will have a stronger
impact as you can become known as an expert in online marketing
services for whatever field or niche you choose to market to.
Once you have reviewed other online marketing services, analyzed
your competition, and identified your target market, you are
ready to decide which online marketing services you wish to
offer. This is another opportunity to define a niche. For
instance, you may offer only pay-per-click management services
and you can position yourself as an expert in that area which can
be credible if that is the only service you offer. You can also
offer a whole menu of online marketing services with various
mixes in package deals which can be appealing to clients.
Whichever online marketing services you choose to offer, if you
are presenting yourself as an expert, make absolutely sure that
you are one before you take on your first customer. The
reputation of your online marketing services is at stake. If you
present yourself as an expert in search engine optimization for
instance, and you cannot achieve good ranking for your clients,
your credibility will be lost and this can frequently result in
your reputation being ruined via discussions about your company
through online marketing and business forums.
Preparing your business plan and marketing plan should be a
first-step before you launch your online marketing services
business. Writing a business plan just makes sense because it
helps you to put your ideas down on paper, to set your goals, to
think through issues and to define your budget. Your marketing
plan is equally important as it will serve to keep you focused on
the important aspects of your online marketing services business.
For suggestions about what should be included in a business plan
and marketing plan, visit the website for the Small Business
Administration . There you will find excellent guidance for
Policies and service procedures are important for two reasons.
One, to protect your business; and two, to ensure that you
provide excellent service to your customers and that they
understand up front what your services entail. When marketing
your online marketing services business online, you should at a
regarding refund requests or your service guarantees as well as
any limitations to your service.
Taking customer service a step further, your service policies
will govern how you do business. Your systems will enable you to
provide the services. Starting out, you don’t necessarily need
anything fancy, but as your company grows, automating some of
your sales and service features is a good idea. An example of an
automated customer service tool is an autoresponder that confirms
you have received an order. Repeat customers will come to you if
you offer excellent online marketing services.
It is easier to retain a customer than to get a new one, so
always keep that in mind when working with your customers. Happy
customers are also extremely valuable to an online marketing
services company because they will refer you to their friends and
associates. To encourage referrals, you may offer your customers
some type of incentive (like a 10% discount) if they refer a new,
buying client to you.